iPhone gets a 25 minutes video tour
With 25 minutes, iPhone does something which most companies don’t even other to do, a video tour that showcases its more impressive features. I think its pretty considerate of them considering how a lot of people probably don’t know how to work their phones. Using a video is rather clever since they created a clear cut manner to deliver a tutorial rather effectively and at the same time create awareness of the features without making the user read the manual!
I recently had to configure a Samsung SGH-i600 for a customer and even though I consider myself quite tech-inclined, I had trouble making sense of the options and how to get to them. In a device with small screen real estate, user experience and simplicity is paramount. While I think Windows Mobile is a great platform (and I even develop on it), it isn’t the most efficient manner to address a broad audience. So kudos to Apple for remembering the customer and letting them know that not reading the manual to make sense of their purchase is ok.